Wednesday, January 9, 2013

Review: Promax Fit n' Crisp Cinnamon Crunch Bar

You learn something new every day.

For instance, I learned that Promax--a brand I recently discovered when our local Trader Joe’s opened--makes the equivalent of a Rice Krispies Treat. When I was at GNC a few weeks ago doing my fourth-protein-bar-free thing (which is becoming a rather frequent occurrence), I just grabbed a package labeled “Fit n’ Crisp” because the flavor was Cinnamon Crunch. But then I dug it up to eat it, and looked closer at the label...turns out Fit n’ Crisp is Promax’s line of “protein snacks,” each of which contain 13 grams of protein and 140 calories, and are about the size of a fun-size Rice Krispies Treat (not those king-size ones in drugstores!).

According to the website, these bars are “Peanut free, vegetarian, and contain no artificial sweeteners or flavors, high fructose corn syrup, maltitol, or gelatin.” They do, however, contain soy, milk, and egg (which may make it non-vegetarian, depending on your beliefs).


It does remind me of cinnamon, as does pretty much anything with white icing drizzled on top. Plus it smells like cinnamon and the sweet icing you get on cinnamon rolls.


As you’d expect based on the product description, this is basically a Rice Krispies Treat...if Kellogg’s made a cinnamon version, which they totally should. It’s crispy but not dense like a granola bar, so it’s not as filling. It’s lighter and airier...like a Rice Krispies Treat, only with more protein.

The only caveat is that it’s not that sweet. Oh sure, the icing is super sugary and tastes just like cinnamon-bun icing, but the base is not what you’d expect from an actual marshmallow-and-rice-crisp treat. It does taste like cinnamon, but there’s a funky, almost bitter note behind it that I can only attribute to the extra protein.

So I’d call this a half-success. On the one hand, it is a viable alternative to a Rice Krispies Treat for the health-conscious--especially if you’re after that light crisp. But on the other hand, it’s not going to fool you into thinking you’re actually eating one. Though I am in love with the icing.

Taste: 7.5--it’s cinnamon, but not sweet, with a bit of bitter aftertaste; the icing gets a 10.
Texture: 10--basically a Rice Krispies Treat--light and  crispy.
Health: 8--maybe a bit high on the carbs/sugar, but if you’re replacing a Rice Krispies Treat...the trade-off is well worth it for the extra nutrition.
Eat Again? Probably not.

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